Goal
Increase paid conversion before trial access lapses.
Prompt trial users to convert with clear usage context and a direct upgrade path.
Workflow assembly
Trigger to production output
01
Real send event
02
Message journey
03
Complete structure
04
Reusable blocks
05
Production output
Sent as a timed reminder before trial expiry.
Increase paid conversion before trial access lapses.
Trial Ending Reminder System
MJML source, compiled HTML, QA risks, and handoff steps for production use.
Public preview: workflow intent, fields, QA risks, and linked layout. Pro includes the editable MJML source, compiled HTML, variant-ready files, and versioned workflow updates.

Trial-ending lifecycle email using an alert block, usage summary, benefits reinforcement, and support-aware close.
trial.days_remaining, account.plan_name, billing.upgrade_url
Countdown values can desynchronise if scheduled send timing is offset. Upgrade CTA hierarchy must stay clear when discount messaging is introduced.